How to Launch an Email Marketing Campaign with Dot818 |
Posted: April 12, 2019 |
Email Marketing with Dot818As a specialized online marketing platform, Dot818 can get you started with email marketing. Launching an email campaign can be a time-consuming, complex process. But Dot818 simplifies it all through various digital marketing tools. With the onset of new online marketing strategies, does email marketing still work? Fortunately, yes. Email isn’t going down the drain. As a matter of fact, it still is the most common communication platform on the internet. Currently, there are 3.7 billion email users in the world, which is way higher than the number of social media users (2.77 billion).
So if you’re thinking of launching an email marketing campaign right now, you’re on the right path. But how do you do it? Follow these steps.
The first and most important step in launching an email marketing campaign is by building an email list. Of course, you need people to email. Choose an email marketing service provider that lets you send bulk emails and manage your campaigns. Using an ad tech platform like Dot818 helps you explore demographics that best fit your target market.
Of course, your goal is to increase your sales conversion rate. But in order to do that, you want to provide valuable content to your subscribers. You should be specific about your campaign goals. Is it to educate? Promote products? Increase engagement in social media?
There are three types of email campaigns: promotional emails, relational emails, and transactional emails. You should also know your audience. You can’t just email anyone. To increase your conversion rate, you need to have the right list. A major advantage of using an ad tech platform like Dot818 is that you can refine your target market through data like demographics, location, and interests.
The content of your email determines the success of your campaign. So make sure you are giving it a lot of thought. It’s great if you can come up with an email template. This makes the process much easier.
You need to know whether your campaigns are doing well. It is easy to manage email campaigns using Dot818 because you have access to data analytics. Dot818 lets you track the results of your campaigns from a browser-based dashboard. Important measures to keep an eye on are the email response rate, click-throughs, conversions, and revenue.
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